a soap company that decided the most honest thing it could do was refuse to lie to you. the origin aesop started in 1987 inside a melbourne hair salon, which sounds like the wrong room for a skincare house to be born in until you realise that is the entire point. dennis paphitis was a hairdresser of greek cypriot descent, and he could not stand the ammonia smell of the products he had to put on his clients, so he began blending essential oils into them to make the whole thing